GenufyAuthenticity meets rewards
✦ MVP prototype · Egypt

Trust Every Scan.
Reward Every Choice.

Genufy connects manufacturers, pharmacies and consumers on one trusted platform: verify cosmetics, baby care, supplements and OTC products, earn G points, and redeem them with partners like Vodafone and Ibnsina.

Authentic Products
Rewarding Loyalty
Connected Ecosystem
Trusted Insights
Genufy app scanning a serialized QR code next to a premium product pack
4
Manufacturers
13
Sample SKUs
8
Pharmacies
17
Serialized units

How a serialized unit travels

One-time QR codes are generated by Origin, Genufy's sister company, and linked to manufacturer, SKU, batch, expiry, status and ownership trail.

1
Manufacturer

Origin issues a one-time serialized QR per unit

2
Pharmacy

Confirms direct stock receipt from manufacturer and earns G points on purchase

3
Consumer

Scans to verify, earns G points, redeems with Genufy partners

Pick a portal to explore

All four portals share the same seeded dataset, so actions in one show up in the others.

Authenticity you can prove

Duplicate or suspicious scans are flagged instantly and quarantined in the Genufy fraud queue. Pharma packs are verify-only, with no points.

G points with real EGP value

Consumers and pharmacies redeem G points with partners such as Vodafone and Ibnsina.

Manufacturer-funded campaigns

3 active campaigns pay for validated stock receipts and sell-out attribution.